portfolio

through a blend of data-driven insights, creative marketing techniques, and a deep appreciation for brand differentiation, i help empower businesses to not only thrive in the competitive e-commerce landscape but also foster lasting connections with their target audiences, ultimately driving sustained growth and brand loyalty.

messy pet

e-commerce & brand strategist

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starting with one single product, messy pet has expanded into an entire line of specialty products each tackling different problems.

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denorex

e-commerce & brand strategist

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on the market since 1971, these products are uniquely formulated to provide maximum relief from dandruff, seborrheic dermatitis, and psoriasis on the scalp.

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alpha skin

e-commerce & brand strategist

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in 1992 alpha skin care launched alpha hydroxy products, becoming the first cosmeceutical to exist in the mass market.

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kids 'n' pets

e-commerce & brand strategist

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an award-winning stain and odor remover safe for the entire family to use. The non-toxic formula breaks down stains and odors naturally with the stain-fighting power of enzymes. Big mess? No Big deal.

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website developer & brand strategist

neoteric diabetic

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a patented, clinically-proven method that therapeutically treats wounds, circulatory issues, and skin concerns and is one of the only otc products in the category.

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prell

digital marketing strategist

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prell shampoo has a 50-year history and a multi-generational following. in a market filled with new formulas and new promises, they saw the benefit of remaining a tried-and-true classic.

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biz

e-commerce marketplace strategist

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an enzyme-based, oxygenated, and color-safe bleach, detergent booster, and pre-treater for laundry stains, invented in 1967 by a researcher for proctor & gamble.

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